I often slip references of words said by my friends, authors to be precise. Well, I have spent a couple of hours with Piyush Pandey and David Ogilvy's books to call them a friend.
Now, looking to connect with real human mentors, creative geniuses and brands that believe in communication.
Are you the one?
Simran's dog thinks she is a really interesting person. Why don't you try and get a quick glimpse?
Story in brand tag lines, motivation, and some stuff more than just Uber ratings - that's real reviews!
ABOUT ME
PEOPLE, IDEAS & EMPATHY
Ever since as a kid, Simran has fought with her sister for changing channels because she wanted to watch ads in between cartoons and movies, even when they were repeated. Those 30 secs show was the highlight for her while her sister wanted to successfully juggle channels without missing the show. I think that's where it all began.
For ads, it is something I have found my creative muse in, the Spotify ad that breaks my playlist flow is my favorite! It Breaks the monotony for me every time. Welcome to 'Don't Skip the Ad' club. A badly executed ad will teach you more while a good ad usually passes without telling it's an ad.
Simran loves people, ideas and empathy. She can be one of the hardest workers in the room to the laziest yet smart fellow depending on how much she loves the task. Always struggling with deadlines in her life, she has still successfully managed a couple of things.
She likes to describe herself as a last bencher who is a keen observer and loves scripting than playing the lead role. This love for being the narrator and molding perspectives always appealed to a strategic planner and a storyteller inside her.
The little girl who dreamed of directing ads someday thought it was about one idea that would strike you and you would make a script out of it, bam, everyone loves it! .I have grown up to found that's the tip of the iceberg. Now, I'm ready to learn, unlearn, break myths, and dysfunctional notions about the advertising and marketing field.